FB, Big Data, Tracking and Entertainment...

When you have a lot of money to invest sometimes you just have to invest in metadata. 

http://www.deccanherald.com/content/129398/bonos-share-facebook-now-worth.html

The Facebook_effect continues to grow in popularity and so much more data continues to be tracked and stored. https://en.wikipedia.org/wiki/The_Accidental_Billionaires , 

https://en.wikipedia.org/wiki/The_Social_Network , 

https://en.wikipedia.org/wiki/Mark_Zuckerberg#The_Social_Network

You start out in a rock band in your teens & a few decades later the big money just keeps piling up. That's what has happened to a few of the world's most popular and successful bands like U2. 

http://billionaires.forbes.com/topic/Bono of the band U2.

Elevation_Partners#Founding

http://www.it-director.com/technology/data_mgmt/content.php?cid=3517,

http://www.u2.com/tour/news/tours_u2360_tour/76 ,

http://u2.evenko.ca/en/news# ,

http://www.youtube.com/watch?v=SQQ5wfYAZDY ,

http://www.tourisme-montreal.org/blog/what-to-do/u2-at-the-montreal-hippodrome-july-8-9 ,

http://www.goodreads.com/book/show/98495.U2_by_U2 ,

http://www.amazon.com/U2/dp/0060776757 ,

http://www.amazon.com/U2-End-World-Bill-Flanagan/dp/0385311575/ref=pd_sim_b_4

Since the early 1990s, U2 has always been big on technology, as well as good showmanship.

http://thedigitallabyrinth.blogspot.com/2009/10/u2-360-tour.html

The more data, the more places it needs to be stored.
http://www.datacenterknowledge.com/archives/2010/12/03/wsj-google-has-bought-111-8th-avenue

https://en.wikipedia.org/wiki/Facebook#Criticisms_and_controversies ,
http://www.ibtimes.com/facebook-admits-tracking-user-data-319518 ,
http://www.infoworld.com/d/data-center/how-stop-facebook-google-and-twitter-tracking-you-174549 ,

Data, information and entertainment are all part of the mass marketing industry ZOO.

https://www.u2gigs.com/show646.html , https://www.u2gigs.com/show206.html , 

https://www.youtube.com/watch?v=WoMExbDR-Ng

U2 in Montreal.