Whether it's a printed shape or image or a HD, 3D, VR variation, actors, musicians, writers and artists in general, can licence their likeness. Or, a corporation just might do that anyway, as a result of various agreements.
https://www.ign.com/articles/2019/07/02/best-keanu-reeves-cyberpunk-characters
For many fans, KR has always been more than just another VR actor.
https://www.ign.com/videos/cyberpunk-2077-becoming-samurai-bringing-johnny-silverhand-to-life ,
https://www.looper.com/205099/what-to-watch-next-if-you-love-the-matrix-trilogy
https://www.ign.com/games/cyberpunk-2077 ,
https://thedigitallabyrinth.blogspot.com/search?q=Cyberpunk+2077
