Several people can get through Black_Friday and not buy too much into the shopping madness. Unfortunately, many get caught up in all the hype and B$ of it all. Some people can't control themselves, loose it or just go crazy.
https://www.history.com/news/black-friday-thanksgiving-origins-history
Mass-marketing madness, shop until you drop.
https://en.wikipedia.org/wiki/Black_Friday_(shopping)#Black_Friday_around_the_world
https://www.dailysabah.com/life/sold-black-friday-turns-shopping-frenzy-into-global-phenomenon
https://www.techradar.com/black-friday/black-friday-deals-sales
https://www.tomsguide.com/deals/best-black-friday-deals
https://www.techradar.com/black-friday/black-friday-vs-cyber-monday-whats-the-difference
Of course some people choose to take a more chill approach and do most of their shopping on line throughout the year.
https://en.wikipedia.org/wiki/Black_Friday_(shopping)#Black_Friday_online
https://hbr.org/2021/11/make-black-friday-a-more-exciting-online-experience
https://www.diggitmagazine.com/papers/black-friday-global-sales-
https://www.digitalcommerce360.com/article/cyber-5-highlights
https://www.wepc.com/deals/cyber-monday-vs-black-friday
https://www.pcgamer.com/epic-games-store-black-friday-sale-2021
Its all part of a clever marketing scheme.
https://www.nbcnews.com/select/shopping/evolution-black-friday-ncna1278024
In late 2019 a lot of people still preferred physically shopping vs. virtual shopping.
Then the COVID-19_pandemic started up and more people saw cyber-shopping as a safer way to go.
https://en.wikipedia.org/wiki/Economic_impact_of_the_COVID-19_pandemic
Especially with imposed lockdowns, so many people just couldn't always get to a store. Even if they could get to a store, many shelves were empty.
https://en.wikipedia.org/wiki/COVID-19_recession
https://thedigitallabyrinth.blogspot.com/search?q=Black+Friday