It's not just that so much data is intersected and collected on everyone, it's also in various databases.
https://www.datacenterdynamics.com/en/opinions/could-dc-win-the-new-data-center-war-of-the-currents/
https://www.cdotrends.com/story/4101/aukus-cloud-alliance-making-data-centers-new-cold-war-weapon
https://www.coders.dev/blog/metadata-vs-bigdata.html
Big Data - "Dangerous (feat. Joywave)" https://www.youtube.com/watch?v=TWPcid4l74U