https://www.polygon.com/22678070/ikea-gamer-gear-collaboration-republic-gamers-desk-chairs-storage
Of course the IKEA scene in the 1999 Fight_Club movie became part of its cultural_impact.
https://en.wikipedia.org/wiki/Interpretations_of_Fight_Club
Fight Club Scene - "The things you own end up owning you" https://www.youtube.com/watch?v=zp-eEVkKh60 Right from his alter_ego, which tried to own him. "Where is my mind?"
Nothing like getting very comfortable in the 2020s.
https://www.pcgamer.com/best-gaming-chairs , https://www.ign.com/articles/the-best-gaming-chairs
https://www.wired.com/story/influencers-turbo-capitalism-immaterial-world
Even if this world isn't something like a video_game to some higher cosmic intelligence, A.I. still might see each person as being like one of The_Sims for current and future data-mining and mass-marketing purposes, in its own version of MMORPGs.
The public has access to a certain level of MMORPGs. However, the real instantaneous visual tech is still far beyond public access.
Think of this as being like the first color movies and TV productions compared to 4K and 8K.
Global AI data-mining and mass-marketing systems can create an artificial_consciousness unit or a digital version of a person to be in its multiplayer_video_game. Of course many variations of a digital person could be created to determine various possible simulation scenarios.
This might seem like a relatively new concept for some, but it has been around for quite a long time.
Long before SimCity and The_Sims, there was The_Minority_Report in 1956 and Simulacron-3 in 1964.
https://wikimedia.org/Welt_Am_Draht_poster.jpg (1973)
"In the present day, Cybernetics and Future Science's (Institut für Kybernetik und Zukunftsforschung) new supercomputer hosts a simulation program that includes an artificial world with more than 9,000 "identity units" who live as human beings, unaware that their world is just a simulation. Professor Vollmer (Adrian Hoven), who is the technical director of the program, is apparently on the verge of an incredible secret discovery. He becomes increasingly agitated and anti-social before dying in a mysterious accident. His successor, Dr. Fred Stiller, has a discussion with Günther Lause, the security adviser of the institute when the latter suddenly disappears without a trace before he is able to pass on Vollmer's secret to Stiller. More mysterious still is the fact that none of the other IKZ employees seem to have any memory of Lause." https://en.wikipedia.org/wiki/World_on_a_Wire#Plot
