"The Matrix was a nightclub in San Francisco from 1965 to 1972 and was one of the keys to what eventually became known as the "San Francisco Sound" in rock music.[1] Located at 3138 Fillmore Street, in a 100-capacity beer-and-pizza shop,[1][2][3] The Matrix opened 13 August 1965, showcasing Jefferson Airplane, which singer Marty Balin had put together as the club's "house band"." https://en.wikipedia.org/wiki/The_Matrix_(club)
https://en.wikipedia.org/wiki/The_Matrix_(club)#Original_club_layout
https://rockandrollroadmap.com/places/where-they-played/san-francisco-area-venues/the-matrix
https://culture.fandom.com/wiki/Jefferson_Airplane
https://en.wikipedia.org/wiki/Jefferson_Airplane#1965-1966:_Formation
https://en.wikipedia.org/wiki/The_Matrix_(club)#End_of_The_Matrix
Of course the song, White_Rabbit would have to be use in some of the latest MATRIX commercials. https://www.youtube.com/watch?v=9ix7TUGVYIo WB
https://en.wikipedia.org/wiki/White_Rabbit_(song)#Lyrics_and_composition , https://www.youtube.com/watch?v=TKZVUtvjBdM
https://screenrant.com/matrix-4-resurrections-director-white-rabbit-song-explained
https://www.denofgeek.com/movies/the-matrix-4-trailer-song-white-rabbit
https://matrix.fandom.com/wiki/Alice%27s_Adventures_in_Wonderland#The_White_Rabbit
Morpheus says, "Time to fly."
Jefferson Airplane - Fat Angel
https://www.youtube.com/watch?v=O8M1oNgWhtk "Fly Jefferson Airplane, gets you there all the time." https://www.youtube.com/watch?v=8i-RCnDHn3M , https://www.youtube.com/c/jeffersonairplane/videos
https://thedigitallabyrinth.blogspot.com/search?q=The+MATRIX+Nightclub